Many times writers make the mistake of doubling a subject, a preposition, or a negative. In these cases, the doubling increases neither your reader's pleasure nor your writing's acumen. Let's look at each of these two-time losers individually. More
Here's the best advice when it comes to voice: Use a conversational, yet professional voice. I've stated this before (see my last blog, "Voice Lessons"), and all of the leading writing experts, in one form or another, say the same thing. Write as if you were conversing with your working peers in a professional way - neither too informal or slangy nor too formal or stilted. Aim for somewhere in between those two extremes - the business middle. More
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