A balanced sentence features a parallel structure that emphasizes a similarity or a contrast between two or more grammatically equal parts (words, phrases, or clauses).
When writing a press release, start with the most important information and end with the least important data.
Note: Parallelism means "putting elements of equal value into similar constructions." Parallelism can make your sentences especially clear and add emphasis to your ideas.
His first full-time job meant the end of impossible budgeting, with an easier life ahead. (Unparallel)
His first full-time job meant the end of impossible budgeting, and the beginning of an easier life. (Parallel)
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