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Avoiding Shifts in Sentence Construction: Shift in Person

Thursday, September 30, 2010

Shift in person is improperly mixing first, second, or third person within a sentence.

Customers can pay for the items when ordering or when you receive them.
(The sentence shifts from third person, customers, to second person, you.)
You can pay for the items when ordering or when you receive them.
(Both subjects remain in second person.)
Customers can pay when ordering or when they receive the items.
(Customers, a third person plural noun, requires a third person plural pronoun, they.)

(From Write for Business, 2nd edition, page 326, and Proofreader's Guide PDF, page 76)