Write for Business - Blog

UpWrite Press understands the importance of writing skills in business: We're business people just like you. On this blog you'll find tips to improve your writing, along with topics of interest to our staff.

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    Using the Right Word: insure, ensure, assure

    Friday, March 19, 2010

    Insure means "to secure from harm or loss"; ensure means "to make certain of something"; and assure means "to put someone's mind at rest."

    We assured Mr. Finn that the drilling would be painless; and to ensure that promise, the dentist used her strongest anesthetic.
    One more gold crown, and I'm going to insure this mouth.

    (From Write for Business, page 233, and Proofreader's Guide PDF, page 45)