“I write because I don't know what I think until I read what I say.”
― Flannery O'Connor
In “Why MBA-bound Johnny can’t write,” Michael Skapinker reports about an MBA professor forced by his dean to drop a weekly writing exercise from his classes. Students objected so strongly to writing a one-page weekly memo that the dean conceded.
Their reasoning? According to Skapinker, “The students said that in business today they did not need to know how to write. ‘E-mails and tweets are the medium of exchange. So,’ they argued, ‘the constant back-and-forth gives one an opportunity to correct misunderstandings caused by unclear thinking and writing.’”
I’m stunned at that rationale. Business leaders report regularly that unclear thinking and writing cost money. The bigger an organization, the more time-consuming and costly that miscommunication becomes. Writing skills save money by communicating accurately. They also help focus thinking—as both the Flannery O’Connor quotation above and the students themselves indicate.
I’m even more stunned that a business-school dean seems ignorant of this need for clear communication. For students to dictate—through the dean—what their professor will teach to prepare them for business, seems to me the very definition of backward.
On the other hand, it may help to explain why the value of an MBA continues to erode.