ISBN: 978-1-932436-12-9

10 Tips: Write to Win!

Zig Ziglar said, "The most important persuasion tool you have in your entire arsenal is integrity." Our emPOWERED Persuasive Writing Job Aide builds on that premise, showing you how to appeal to your reader's logic, interest, and desire in a sincere, convincing manner. Within its pages you'll find tips to help you do the following:

• know your audience
• establish a concern or desire
• identify benefits
• support your argument
• use your strongest argument last
• use emotional appeals selectively
• anticipate and answer objections
• use a polite and personal voice
• clarify the outcome you expect
• be concise

In addition, this guide explains the AIDA approach to writing sales messages, and it includes annotated examples of persuasive writing, to make its lessons clear. You'll also find a mini-index that offers cross-references to our award-winning handbook, Write for Business.