Winters of Kaliope’s Kitchen, an independent housewares store,
We’re a “mom and pop”
operation, so we can’t afford a separate department for creating
advertising and informational copy. We just write up what we want to
say and rely on local printers to help us arrange our materials. Our
ads and letters sound like us—down to earth and homey—and that’s good.
Still, we have made errors, and it would be nice to have someone whose
main job was to write good, correct letters, brochures and ads. Maybe
Hastings, Operations Manager for Shure-Rite Manufacturing,
stated the following:
When we advertised for a new
office assistant, one of the stated requirements was that he or she be
a polished writer. We hired Stacey mainly because of her writing
background, and, along with her other administrative duties, she
handles or edits all correspondence, advertising copy, and equipment
manual content. It’s worked out very well. Having a skilled writer on
staff is an efficient and economical way to ensure that every piece of
writing that comes out of our company looks professional.
another Writers’ Forum question in our September eTips.
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WORD PAIR of the MONTH: Fewer and Less
Two words constantly confused are fewer
and less. While both refer to a diminished amount, they
should not be used interchangeably. Here are ways to tell when to use
Fewer refers to a number of things that can be counted
of the new robotic welders, we need fewer people on that line.
Less refers to an uncountable value, degree, or
need less water in that tank, or it will overflow when we add the
material to be washed.
an item can be broken into units, use fewer.
If it is considered as a whole,
Less money, but fewer dollars
Less rain, but fewer raindrops
but fewer laughs
Less work, but fewer assignments
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