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Diane
Winters of Kaliope’s Kitchen, an independent housewares store,
replied:
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We’re a “mom and pop”
operation, so we can’t afford a separate department for creating
advertising and informational copy. We just write up what we want to
say and rely on local printers to help us arrange our materials. Our
ads and letters sound like us—down to earth and homey—and that’s good.
Still, we have made errors, and it would be nice to have someone whose
main job was to write good, correct letters, brochures and ads. Maybe
someday.
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John
Hastings, Operations Manager for Shure-Rite Manufacturing,
stated the following:
|
When we advertised for a new
office assistant, one of the stated requirements was that he or she be
a polished writer. We hired Stacey mainly because of her writing
background, and, along with her other administrative duties, she
handles or edits all correspondence, advertising copy, and equipment
manual content. It’s worked out very well. Having a skilled writer on
staff is an efficient and economical way to ensure that every piece of
writing that comes out of our company looks professional.
|
Watch for
another Writers’ Forum question in our September eTips.
Back to top
WORD PAIR of the MONTH: Fewer and Less
Two words constantly confused are fewer
and less. While both refer to a diminished amount, they
should not be used interchangeably. Here are ways to tell when to use
each.
|
Fewer refers to a number of things that can be counted
separately.
|
|
Because
of the new robotic welders, we need fewer people on that line.
|
|
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Less refers to an uncountable value, degree, or
collective whole.
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We
need less water in that tank, or it will overflow when we add the
material to be washed.
|
|
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If
an item can be broken into units, use fewer.
If it is considered as a whole,
use less.
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Less money, but fewer dollars
Less rain, but fewer raindrops
Less
laughter,
but fewer laughs
Less work, but fewer assignments
|
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Back
to top
UpWrite Press Offers Personal Coaching
for Business Writing Skills
 |
What's
the quickest way to improve your business writing skills? Personal
coaching may be the answer.
UpWrite Press offers a variety
of personal coaching plans that teach traits and techniques of business
writing.
|
Our personal coaching delivers real
results with minimal investment in time and money. We start with your
own writing samples. Our professional writing coaches study and assess
them. Then we contact you at the time and place of your choosing and
set up a teleconference that gives you concentrated, personalized
attention. We discuss your strengths and weaknesses—no scripted
observations. We show you how to improve your business writing skills
by capturing your ideas, with your style and voice, in the most
powerful, clear, and engaging way possible. We show you how to write
faster with fewer changes. Plus, we give you strategies for improvement
that you can use beyond the session.
Personal coaching is today's
"executive summary" for effective business writing. For more information
about this dynamic new approach to training, download our Personal
Coaching Plan* document, or call
1-800-261-8258 ext. 17.
*The Personal Coaching Plan
document is provided in PDF format. For free Adobe Reader software,
visit www.adobe.com.
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Coming in the
September eTips
Writing
News Releases
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