The most challenging
writing task for me is writing for someone else—
ghosting, if you will.
It's essential when you write
any sort of copy for another that you FIND, UNDERSTAND, and PRESERVE
their voice. The only way to do that is by asking some pointed
questions at the beginning:
Why do you want to write
Who is your intended
What do you want to tell
them with the piece?
What action do you want
them to take after reading it?
Usually you have to be
tenacious and get them to refocus/reframe their answers to those
questions again and again until you have enough understanding of the
others' thought process to be able to write from their perspective and,
more or less, in their voice.
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