March 2010  
UpWrite Press Writing eTips

Watch for Write for Business,
Second Edition!

The award-winning Write for Business is soon to be even better! UpWrite Press is finalizing a second edition that provides over 50 concrete strategies to improve business communication. The revision also features new chapters on blogging and microblogging, networking and job searching, giving presentations, and creating management forms. There's even an expanded Proofreader's Guide, with extra help for English language learners and dialect speakers.

Of course, like the first edition, the second edition includes dozens of (fully updated) models in key forms. And it uses the seven traits of effective writing throughout. Friendly and accessible, the second edition of Write for Business will help any businessperson write and communicate effectively.

Creating Fliers and Brochures

Sometime in your career you may have to create a flier or brochure to advertise an event, a product, or a business. Here are some tips to help you with that task.

Format: Which type of document are you making? A flier is often a time-sensitive one- page advertisement of an event happening on a specific date. A brochure, on the other hand, is intended to live longer and may be any length, from a single folded page to a multiple-page booklet.

Purpose: What do you want the piece to accomplish? Consider your audience. A flier is meant to catch the eye and tell the reader of an upcoming event. A brochure, however, is meant to describe a business, product, or service.

Information: What does your reader need to know? A flier generally includes the name of the event, the date, place, time, and, if pertinent, deadlines for applying or purchasing tickets. It may also include brief details, such as activities or issues that will be covered at the event, usually listed as bullet points. A brochure allows more room for information and might include full paragraphs or longer support statements. It may also use a variety of graphics such as photographs or charts.

Organization: As in most types of writing, both a flier and a brochure require an opening, a middle, and a closing. The difference between the two is the length and arrangement of the material. An effective flier is one that can be read quickly—the information immediately assimilated. A brochure, on the other hand, is meant to be kept and referred to more often. An attractive cover usually holds the opening, the back cover handles the ending, and the pages in between make up the middle.

Production quality: A flier is meant to be tossed away after the event or activity has passed, so it is usually produced inexpensively. A brochure, on the other hand, often demands high-quality paper and multicolor printing for a more attractive, permanent document. Both fliers and brochures should employ eye-catching fonts and page design to draw attention.

For solid help in using graphics for your fliers and brochures, check out the information beginning on page 161 in Write for Business from UpWrite Press.

That Little Extra

When poets scan their lines to establish a rhythm, they accent the "idea words"—the nouns, verbs, adjectives, and adverbs that carry the meaning of the poem and demand vocal stress. Your writing can also engage the reader with strong idea words that clearly convey your thoughts. Let your verbs move and your nouns project, while your adjectives and adverbs clearly define. Your writing will come alive, just like a well-accented poem.

   

March Writers' Forum Topic

Here's your chance to tell us how your work environment operates. Send us your responses to the forum question below, and we'll print the most interesting in our eTips Mid-Month Mini.

In a global economy, businesses have to move away from insular practices in order to better compete on an international scale. This may require changing the ways in which businesses communicate. What has your office done in this area to give your business a more effective global presence?

E-mail your response to writersforum@upwritepress.com. Write "March Writers' Forum" in the subject line, and you could see your reply in the eTips Mid-Month Mini.

We Want to Hear from You

This is your chance to be part of the UpWrite Press newsletters and blogs. What writing topics do you want to hear about? Have you any favorite communications tips you'd like to share? What words do you constantly mix up? Send us your ideas and you could see your name in Writing eTips or The Mid-Month Mini.

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Write for Business Blog

Entries for the month of February:

Staff Articles

Understanding Grammar:
Parts of Speech

Using the Right Word

 

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